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Juicy Couture is an American contemporary casual wear and dress clothing brand based in Arleta, Los Angeles, California. It was founded by Pamela Skaist-Levy and Gela Nash-Taylor in 1997〔(【引用サイトリンク】title=The History )〕 and was purchased by the Liz Claiborne fashion company. Juicy Couture has turned into a global seller with their signature velour tracksuits and other fashions that span clothing, handbags, shoes, intimates, swimwear, fragrance, accessories, sunglasses, yoga and babywear.〔(【引用サイトリンク】title=About )〕 ==History== Juicy Couture was started by two friends in 1995. Gela Nash (before marrying Duran Duran's John Taylor) and Pamela Skaist-Levy, both residing in Pacoima, California, decided to create their own fashion label, Travis Jeans, selling maternity pants. In 1996 the girls changed the name to Juicy Couture. All Juicy Couture items are manufactured with the company signature logo: two highland terriers holding a shield bearing three hearts and Love P&G (for Pamela and Gela). A crown lies on top along with a Juicy Couture flowing banner . From 1996, after establishing their company and needing to get public attention for the brand, Nash and Levy started to send their completed designs to celebrities. In 2001, the famous Juicy tracksuit was introduced and custom designed for Madonna;〔(【引用サイトリンク】title=Juicy Couture: A Fairy Tale for Every Age )〕 and Madonna turned the velour tracksuit into a trend. The public appearance of clothes by celebrities made the brand famous almost instantly. Madonna was the first big break through celebrity endorsement for the company. Later, in 2004, the velour tracksuit once again became very popular among celebrities such as Jennifer Lopez, Britney Spears, and Paris Hilton.〔(【引用サイトリンク】title=How to Bottle a Generation )〕 Juicy Couture then became a brand known around the world for the image of being the outfit of the "new money".〔(【引用サイトリンク】title=Old Nantucket Warily Meets the New )〕 Juicy Couture, which was a very limited brand being available at very few locations until the late 2000s. In 2003 Fifth & Pacific Companies, Inc. (Formerly Liz Claiborne Inc.) acquired the company. In 2010, Juicy Couture tapped LeAnn Nealz as Chief Creative Officer and President to guide the brand into its next phase of growth, while preserving the style. Best known for their tracksuits to its status as a luxury icon.〔(【引用サイトリンク】url=http://www.juicycouture.com/ )〕 An informed "guesstimate" put Juicy sales at about $200 million in one year. ''Vogue'' noted the company's growing – even exploding – popularity, saying, "The time may have come when Seventh Avenue's lofty vantage point suddenly seems less relevant than the ground-level perspective of the designer as consumer."〔(【引用サイトリンク】title=Living in a Juicy World )〕 Although the company hired consultant Erin Fetherston to design a new collection of dresses to launch the holiday season, retailers alleged that the designs were stale, on top of the fit issues noted in October 2010. Many major retailers have either dropped Juicy Couture clothing or cut back on orders for the fall season. ''WWD'' breaks down the losses: "A spot check of stores revealed that Saks Fifth Avenue dropped the Juicy Couture line at the New York flagship for fall; Lord & Taylor dropped the brand from all of its doors; Bloomingdale's flagship cut way back on its Juicy department on the contemporary floor; Nordstrom passed on the clothing line for fall; Bergdorf Goodman no longer carries the line, and Neiman Marcus has dropped the line in several stores, such as White Plains, N.Y. and Beverly Hills." On November 1, 2010, LeAnn Nealz was named President and Chief Creative Officer. In this position, she would be responsible for all creative elements of the business including product design, marketing and store design and will report to Edgar Huber, chief executive officer of Juicy Couture. Former Vogue accessories director Michelle Sanders was also hired to handle new licenses for jewelry, handbags and swimwear. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Juicy Couture」の詳細全文を読む スポンサード リンク
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